Hey Reader, Picture this... You've just dropped your new single and sent a newsletter to 2,000 fans announcing it. You're excited, maybe a little nervous, waiting to see the downloads roll in. But only 200 people actually see your email because the other 1,800 got filtered to spam or blocked entirely before they ever reached an inbox. This isn't bad luck or some algorithm conspiracy against indie artists. It's what happens when you send mass emails from Gmail, Yahoo, or any other free email...
5 months ago • 5 min read
Hey Reader, I had a conversation with one of my agency clients last week that I can't stop thinking about. He's incredibly talented, hardworking, and dedicated to his craft. But when we hopped on our call, instead of talking about his upcoming single or the amazing feedback he's been getting from his superfans, he immediately launched into questions about his social media analytics. "What's the average growth rate you see across all your clients?" he asked. "Am I growing at a normal rate?...
5 months ago • 5 min read
Hey Reader, I got a question recently from an artist who said: "I want to deepen my connection with fans through email, but I'm just not sure what I'd even be saying. I don't have any merch or upcoming shows, and honestly, I don't think my life is that interesting..." Can I tell you something? Every single artist I work with thinks their story isn't interesting enough. It's one of the biggest lies we tell ourselves, right alongside "I'm not good enough" and "Nobody wants to hear from me." But...
6 months ago • 3 min read
Quick heads up: This email contains affiliate links for Kit. You won't pay anything extra, but I do earn a small commission if you decide to try them out. This helps keep the Beyond the Algorithm newsletter free and lets me keep sharing the marketing strategies that actually work for indie artists. I only recommend tools I genuinely use and believe in - promise. Hey Reader, I got a question on Threads recently that made me realize I need to spell this out more clearly: "What email platform do...
6 months ago • 5 min read
Hey Reader, Picture this: You're standing in the cereal aisle at the grocery store, staring at 47 different options. Your brain starts to fog. Do you want the heart-healthy one? The protein-packed one? The one that tastes like childhood? Five minutes later, you walk away with nothing. This is exactly what happens when you send your fans a newsletter packed with multiple calls to action. The Problem Every Artist Faces I see it in every inbox I audit: passionate artists sending beautifully...
6 months ago • 2 min read