You released a new song... and almost none of your fans knew. It got buried in their feed (if it showed up at all). Beyond the Algorithm helps musicians build an audience they can reach every time, through email. Sign up below if you want a direct line to your fans...the kind that turns real relationships into real music, merch, and ticket sales.
what those numbers in your email dashboard actually mean
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Hey Reader, So you just sent an email to your list. You open your dashboard to check the stats...and you're staring at a bunch of percentages with absolutely no idea if they're good. If that sounds familiar, you're not alone. Artists are told they have to market their music, but nobody really teaches how to know what's working and what's not. Quick question before we get into the content though... Before I sit down to write the next issue, I want to make sure it's actually useful to you... so I'm letting you pick the topic. ๐๐ป Back to the good stuff... Here are the three numbers worth paying attention to in your email marketing, and what they're actually telling you: Open RateThis is (total opens รท total emails delivered) ร 100. Anything between 20โ30% is considered solid across all industries. But honestly? The artists I work with tend to land in the 50โ70% range, especially if they're on top of cleaning their list regularly. If you're not hitting this mark, it means your subject line isn't giving people a strong enough reason to open the email. Think about ways you can create some curiosity to make them want to open it up. Click-Through Rate (CTR)This is (total clicks รท total opens) ร 100. 2โ5% is a healthy target here. And here's a stat that still blows my mind every time I share it: limiting your emails to one call to action can increase your CTR by up to 371%. One ask. Not five. Not "follow me, stream this, buy tickets, and also reply." Just one. If your CTR is under 2%, it means something is off in your messaging. Try making sure that whatever you're asking your fans to do is super clear and dead simple. Unsubscribe RateThis is (total unsubscribes รท total emails delivered) ร 100. Keep this under 0.5%. If yours is creeping above that, something in the content or how often you're sending is off, and it's worth taking a closer look at which emails are causing people to unsubscribe. If your numbers feel off right now, that's not a failure. It's just information. And there's always a way to optimize and make things better. Keep at it,
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Leigh Cara
You released a new song... and almost none of your fans knew. It got buried in their feed (if it showed up at all). Beyond the Algorithm helps musicians build an audience they can reach every time, through email. Sign up below if you want a direct line to your fans...the kind that turns real relationships into real music, merch, and ticket sales.
Hey Reader, There's this idea that email marketing is dead and that SMS is the only real way to grow an owned audience anymore. And if you're still building an email list instead of a text list, you're way behind the curve. First of all, email marketing isn't dead. (You're here, aren't you?) It is very much alive and to this day, the average ROI on growing your email list is $36 for every $1 you spend....if you use it right. SMS is great...But it serves a completely different purpose than...
Hey Reader, Picture this. You've been on three dates with someone. Three good dates. You're genuinely excited to see them again... And then they get down on one knee. ๐ You'd run, right? Not because you don't like them... because the relationship hasn't earned something as serious as a marriage proposal yet. Treating someone who signed up for your email list last week the same as someone who's opened every single email you've sent for a year, bought your merch, and shown up to three shows is...
Hey Reader, A few weeks ago I walked you through the 3 main metrics worth watching in your email dashboard: open rate, click rate, and unsubscribe rate. We talked about healthy benchmarks to aim for and what the data is telling you when you're not hitting those marks. While I mentioned optimizing your subject line as the best place to start increasing your open rates, there's another thing that creates a much bigger impact in this area than most people even realize... and that is...