Hey Reader,

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I got a question recently from an artist who said: "I want to deepen my connection with fans through email, but I'm just not sure what I'd even be saying. I don't have any merch or upcoming shows, and honestly, I don't think my life is that interesting..."

Can I tell you something?

Every single artist I work with thinks their story isn't interesting enough.

It's one of the biggest lies we tell ourselves, right alongside "I'm not good enough" and "Nobody wants to hear from me."

But here's what I know to be true:

The questions you get asked over and over again? Those are breadcrumbs leading you straight to the stories your fans are hungry for.

The villain here isn't that you don't have interesting stories. The villain is perfectionism, imposter syndrome, and the fear that you'll bother people.

But what if I told you that the "boring" details of your creative life are exactly what creates that deeper connection you're craving?

Think about it:

• Do you play an unusual instrument? There's a story there.
• Is there a song that makes you emotional every time you play it? Your fans want to know why.
• Was there a show where something unexpected happened? That's content gold.
• Do you have a weird pre-performance ritual? People eat that stuff up.

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Here's what actually happened when my (former) band started sharing these "ordinary" stories:

We had no music out, no merch (at first), nothing to sell. But we set up an email sequence full of these simple, human stories about who we were and why we made music.

When people signed up for our list, they didn't just get added to a database. They got to know us.

By our second summer, we sent one email to our list asking if anyone wanted to host a house concert. We made $5,000 in two weeks from people who felt like they already knew us, because they did.

(By the way – I give away the exact email copy we used in that invitation for free. You can grab it here if you want to check it out.)

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The transformation I want you to envision:

You've done the hard work once. You've brainstormed those questions you always get asked, turned them into emails, and set up an automated sequence.

Now picture this: Every new person who discovers your music and joins your list automatically gets welcomed into your world. They learn about the moment you decided to become a musician. They understand what drives your creative process. They feel like they know the person behind the songs.

And then they start responding. Not just consuming your content, but actually talking back. Sharing their own stories. Creating real, meaningful connections with you.

You're not just growing a fan base – you're building a community around the art you love to create.

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Your action plan:

Set a timer for 10 minutes and brainstorm every question people ask you about your music or creative process. Don't overthink it – just brain dump.

Look through your DMs, your comments, think back on conversations with friends/family. What do people always want to know?

Start with 3-5 of these stories. Write them like you're talking to a friend over coffee. Set them up in an automated sequence that sends the first email immediately, the second one the next day, then spaces them out to about once a week.

Make sure these stories are "evergreen" – meaning they'll be just as relevant whether someone joins your list today or six months from now.

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Remember: Slow and steady list growth is exactly what you want.

It's not about how many people sign up (or how quickly they do). It's about creating meaningful connections with each person who does.

Your stories matter. Your journey is worth sharing. Your fans want to know the human behind the music.

What's the question you get asked most often? That's your first email right there.

Much love,

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P.S. Once your sequence is running, aim for 20-30% open rates and 2-3% click-through rates. But the real metric that matters? When people start replying to your emails with their own stories. That's when you know you're building something real.

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