Hey Reader,

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We didn't have a record. We didn't have a viral moment.

But my former trio had an email list. And that list made us $5,000 in two weeks.

Here's exactly how we built it—from bar gigs to house concerts—with no songs on Spotify.

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What We Actually Had (Spoiler: It Wasn't Much)

My former trio had a unique sound: three-part harmonies tight enough to make you stop mid-drink. But no recorded music. No streaming presence. No fancy marketing budget.

So we asked ourselves: What can we offer?

Answer: Live performance videos that captured our harmony and our heart. We built everything around that one simple asset.

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The Simple Offer That Changed Everything

We called it: Four Days of Feel-Good Harmony.

It wasn't some complex marketing strategy. It was a simple invitation.

At every show, no matter how small, we said:

"If you want to stay in touch and hear more, we've got a free gift. One email a day for four days—a live video, the story behind the song, and the lyrics."

No clipboard. No awkward interruptions. Just a mic and a verbal invitation.

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How People Could Join (Keep It Simple)

We made it easy for people to sign up in three ways:

• A simple landing page (just one page with the offer and a signup form)
• A keyword they could DM us that automatically sent them the signup link
• A link in our Instagram bio for people who found us online

Our email platform (Kit) handled all the automation behind the scenes. But the magic? That came from the experience we delivered after they signed up.

(BTW... if you have questions about the tech behind any of this, just reply and ask. I read every email.)

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What Made It Work (Hint: It Wasn't the Technology)

Each email had a personal story—short, raw, and honest. Then a button that said "Watch the video."

When people clicked, they landed on a simple page with:

• An embedded live performance video
• The lyrics
• Nothing fancy—just us, being us

We set it up once and it ran automatically. But it never felt cold or robotic.

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The Real Magic Happened After

After the four days, we slowed the pace to weekly emails. That's when things got personal.

We told our story—each band member took turns telling our origin story from their own perspective. Where we came from. What shaped us. What music felt like before we ever played together. How radically different it felt after.

People started replying. We wrote back. Real conversations began.

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From Strangers to Superfans

By the time we emailed an invitation to host a house concert with us... it didn't feel like we were asking for anything. It felt like we were inviting THEM to an exciting opportunity.

We played in backyards and living rooms. Some hosts were family friends. But 75% of those shows? Hosted by complete strangers who met us once at a bar during their Nashville vacation and joined our list.

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The Results That Paid Us

No ticket sales. No album to promote. Just a passed hat, thoughtful merch (some of it handmade), and hearts wide open.

From our list of 500 people, we booked 5 house concerts in 2 weeks.

That email list helped us bring in $5,000.

It wasn't huge. But it was real. And it made our first tour profitable.

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The Takeaway (Don't Wait for Perfect)

Don't wait for a release to start building your list. Don't wait for the "right moment" to invite people in.

Just start where you are. Offer something honest. And build one connection at a time.

That's how you turn casual listeners into superfans who actually show up—and pay up—when you need them to.

Start building your list today. Your future self (and your bank account) will thank you.

Much love,

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P.S. Need help with ideas to get people onto your email list? Download my free guide “From Followers to Superfans” here for 8 ideas you can start using today.

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