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Hey Reader,

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Picture this: You're standing in the cereal aisle at the grocery store, staring at 47 different options. Your brain starts to fog. Do you want the heart-healthy one? The protein-packed one? The one that tastes like childhood?

Five minutes later, you walk away with nothing.

This is exactly what happens when you send your fans a newsletter packed with multiple calls to action.

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The Problem Every Artist Faces

I see it in every inbox I audit: passionate artists sending beautifully crafted emails that say:

Stream my new single AND check out my tour dates AND join my Patreon AND buy my merch AND follow me on TikTok.

Sound familiar?

Here's what's happening in your fan's brain when they read that email: Overwhelm. Confusion. Shut down.

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Why Multiple CTAs Kill Your Results

Donald Miller nails this in his book Building a Story Brand—our brains are wired first and foremost for survival. When we're forced to process multiple decisions simultaneously, our brain burns precious calories. And since your brain's primary job is to keep you alive (not to figure out whether to stream your song or buy your t-shirt), it takes the path of least resistance.

It shuts down. Tunes out. Moves on.

Confused people don't take action. Confused people don't buy.

When you give someone five different things to do, they'll do none of them. When you give them one clear, compelling call to action, they'll actually do it.

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The One-CTA Rule That Changes Everything

Here's the shift that transformed my email results (and my clients' too):

One email. One goal. One clear action.

That's it.

Instead of cramming everything into your monthly newsletter, break it into strategic, focused emails:

• Monday: "My new single drops Friday—here's a sneak peek" (CTA: Pre-save for early access)
• Friday: "Behind the scenes of the [Song Title] music video" (CTA: Watch now)
• Following Monday: "Thank you + what's next" (CTA: Share if you love it)

Each email has one job. Each email gets better results.

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Your Challenge This Week

Look at your last newsletter. Count your calls to action.

If you found more than one, here's what I want you to do:

The next time you sit down to send a big update to your fans, take that one email and split it into separate, focused emails. Each with 1 clear call to action. Send them over the next two weeks. Watch your engagement soar.

Your fans will thank you for making their decision easy. Your metrics will thank you too.

Ready to stop confusing your fans and start converting them?

Reply and tell me: What's your biggest burning question around how to engage and monetize your fanbase?

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Keep it simple,

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P.S. Want to know what the best email marketing tool on the market is for musicians? After testing dozens of platforms with my clients, I have one clear winner that makes implementing the One-CTA Rule (and everything else) dead simple. Get my #1 recommendation here.​

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